 PoGo!™ PoGo! Contact: Jim LaVoie |
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PoGo!™ PoGo! Contact: Jim LaVoie |
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PoGo! Products, Inc. (OTC BB: NWGD) is a leader in portable digital audio (MP3) technology and the manufacturer of cutting edge personal electronic products for consumers and businesses. Corporate headquarters for PoGo! Products and home base for sales and customer service is located in Brea, California, with all manufacturing of product done in Asia. Portable MP3 players store digital music in their internal memories, on removable storage media, or a combination of both. You don’t buy pre-recorded discs or tapes, but instead create your own digital files using software often supplied with a player. You can convert music from your favorite audio CDs to digital files on your computer – a process known as ripping – or download music from the Internet. In either case, you can listen to these files on your computer or transfer them to a portable MP3 player so you have music to go. Mission Statement: The mission of PoGo! Products is to create innovative, industry first, personal technology products, and market to a rapidly growing group of consumers who demand cutting edge technology, high quality construction, and elegant industrial design, all at an excellent price value.
Using the provided USB cable, you can transfer files between Radio YourWay and your computer. Now you can store voice recordings or radio broadcasts on your computer’s hard drive and send those recordings by e-mail to friends. You can even download MP3 files to Radio YourWay and enjoy near-CD quality music. And, because Radio YourWay is solid-state, it’s 100% skip free, which makes it the ideal partner for taking along on your jog, bike ride, exercise or sports activities. Visit PoGo! Products at pogoproducts.com for a complete list of features,
The RipFlash PRO-2™ combines the most advanced digital audio technology in an elegantly designed form factor that is not much larger than a ¼” stack of business cards. This product is truly “pocket size” and it’s RECHARGEABLE. The RipFlash PRO-2 combines a fully featured 256-MEGABYTE MP3/WMA Player with the ability to directly record to the MP3 file format from any audio source using the line-in connector or internal microphone. No PC required! That’s about 4 hours of MP3 or 8 hours of WMA playback capability. It also has a digital FM radio receiver with a direct record feature so you can save your radio broadcasts. The RipFlash PRO-2 doubles as an advanced digital voice recorder with features like internal microphone and speaker, Voice Activation Detection, Multi-speed playback, and a whopping 110-hour record time capability (for voice quality recordings). Visit pogoproducts.com for a complete list of features,
The RipFlash™ TRIO brings three products into one, ultra-thin, sleek design. It is a full-feature Digital Audio Player/Recorder, Digital Voice Recorder (with an on-board speaker and microphone) and an FM radio with recording capabilities. The TRIO can be connected to your PC using a USB port and TRIO has the proven Rip Direct Encode (Record) technology that allows you to make MP3 files from just about any audio source without needing a PC! Not only is the TRIO small and thin, but at right around an ounce; one of the lightest MP3 players available. Part of the new SLIM LINE from PoGo! Visit pogoproducts.com for a complete list of features,
The RipFlash™ PLUS is not only a full featured MP3/WMA Player with fast USB connectivity, it also records MP3 files using the on-board microphone for voice and live recordings or directly from any audio source, such as a CD player, through its line-in connector. Visit pogoproducts.com for a complete list of features, accessories and system requirements. Current price $129.99
Using the efficient WMA format, you can record over 30 hours of voice quality or up to 4 hours of near CD quality music using the on-board microphone or line-in connector…all without using a computer! Transfer your existing MP3 and WMA files to the RipFlash DX using the fast USB connection. Visit pogoproducts.com for a complete list of features, accessories and system requirements. Current price $129.99
Flipster has a unique folding clamshell design, similar to a cell phone, and is powered by a rechargeable lithium ion snap-on battery. Content is transferred to and from Flipster and the desktop computer using USB. Content is stored on its 128MB internal memory or on a removable postage stamp sized MMC or SD card. Visit pogoproducts.com for a complete list of features, accessories and system requirements. Current price $399.99
Within this section investors will see why PoGo! Products has huge upside potential during the next 6 to 24 months. The charts and graphs will indicate that MP3 is the next “killer application” for late 2003 & 2004. The information is so compelling that investors should easily conclude that PoGo! Products (NWGD-OTC BB) is a great speculation at the price when one considers the talent of management and the cutting-edge design, function, size, usability, expandability and low cost for their current product line-up of mobile and portable music and information players.
From this chart it is easy to conclude that many households have reached saturation with respect to technology ownership. From the above graph it is easy to see that MP3 players have the least penetration and, for that reason, have the greatest upside in market penetrations. When you consider that desktop PC’s are close to being fully saturated within U.S. households and that most MP3 players “feed” off desktops via USB umbilicals – that growth will be easily tapped.
Whether you condone pirated music over the net or are so inclined to pay and play – the dollar value worldwide is staggering. Most either download onto desktop or laptop hard drives and then want mobility for their treasure chest of musical melodies that are close to CD quality. The obvious solution is the light-weight, multi-task and multi-function, low cost and long playing, rechargeable MP3 player!
From this group of graphs, it is easy to conclude that the “new” segment of music purchasing via the internet will grow by some 600% during the next 4-1/2 years – from relatively nothing to $800 million. This # does not include such sites as Kazaa.com, which consists of file sharing or to music industry executives as “music piracy.” Regardless, this bodes well for MP3 player demand.
The majority of people that download music via the net are under 30 in age. This group is, of course, most computer literate and have the greater tendency to be classified as audiophiles. The “pie” charts indicate that music downloads continue to grow rapidly and, on the flip side, that CD sales continue to slide. Again, more music downloads potentially equal more MP3 players being sold.
Internet usage within the U.S. is somewhat saturated, but the worldwide growth potential during the next 3-1/2 years looks extremely favorable. Once connected – music download via the net has joined an almost symbiotic relationship between the end user, the computer and potentially ending with the MP3 mobile player.
The population of the U.S. is roughly 285 million – from this graph it is easy to conclude that home internet access within the U.S. has reached saturation. Most other developed countries do not have comparable penetration, primarily due to the high cost of connection. As charges and tariffs drop internationally, a greater penetration will boost connectivity. Again, as more computers connect to the net, greater access to cheaper music – either via piracy or fee/song – are the end result and MP3 players are just another element of the food chain.
Another reason music download will most likely accelerate during the next few years is related to the speed of downloading files from the internet. It is easy to see that during the next 4-1/2 years satellite access will increase by 500%+, DSL will grow by over 100% and cable will expand by 80%. These three access to the internet technologies are all dramatically faster than fixed connection and offer the ability to download music files in a fraction of the time needed if connected via fixed lines. This factor will dramatically influence music file transfers – and most likely will proportionately increase sales of MP3 players.
As mentioned earlier, the market for speedy broadband internet service is linked closely with the market for online music. Most consumers won’t download music without broadband because dial-up connections are “dinosaurs.” Faster = more music downloads =
The population that is most likely to download music is a large part of the current U.S. population and will yield a strong revenue stream for products that enhance the life style of that specific group. The portable cassette deck of the 80’s and the CD players of the 90’s are the MP3 players of the 00’s.
SELECT FINANCIAL AND OTHER DATA
PoGo! revenue plans for 2003 & 2004 are based upon the following assumptions. The company plans on completing an equity financing of $1 million no later than 10/31/03. It is scheduled to fund $500K during Sept. 03 and $500K during Oct. 03. An SB-2 filing during the first Q of 04 will result in an additional $2 million of either debt or equity financing. According to management, these rev estimates are conservative. At present, PoGo! Products currently has 16 million shares outstanding, fully diluted. The NASDAQ cmpy (USEG) owns 20%, the balance is owned by management and insiders, minus the 1 million share float. During Sept. 03 the symbol of PoGo! Products will be changed. [NOTE: NORTHWEST GOLD –NWGD) is the original shell that PoGo! Products completed a reverse-merger with during early July 03.] Management assumes that PoGo! will break-even during April 04.
The potential exists for PoGo! Products to compete successfully within this technology niche that from all indications is ready to explode. Every chart and graph within this research, points to the same conclusion, that is, MP3 will be a hit during the next few years. The MP3 format makes it extremely convenient to download music from the internet – whether you pirate, play/pay, or are an obscure musician that cannot get the break – the MP3 format and MP3 player will be a force to be reckoned with. By using this cutting-edge music platform, we believe consumers will demand this technology either as a small, lightweight, multi-function, greater storage capacity, rechargeable download recorder and play device as a stand-alone or integrated within cell phones, digital cameras, or PDAs. We have huge market demand, we have cutting-edge products, the management consists of pioneers within the micro-electronic industry and the stock price looks very cheap when you consider the upside potential during the next 6-24 months. We rate PoGo! Products, Inc. with a strong buy rating @ current levels.
PoGo! Products Signs Representation BREA, Calif., Aug. 11, 2003 (PRIMEZONE) — PoGo! Products, Inc. (OTC BB:NWGD.OB - News), a leader in portable digital audio (MP3) technology and the developer and manufacturer of cutting-edge personal electronic products for consumers and businesses, today announced it has signed an exclusive two-year sales and marketing agreement for its products, including the new Radio YourWay™ portable solid-state AM/FM radio recorder, with Keating Technologies Inc., Canada’s leading branch outsourcing service to the high technology industry. “Keating Technologies is a premier marketer with expertise in creating significant new sales channels for high-tech products targeting 30 million Canadians,’’ stated Jim LaVoie, of PoGo! Products Inc. “Keating’s expertise in channel marketing will provide PoGo! a powerful presence in Canada for all of our Company’s products, as well as creative brand building and retail sales support for our new Radio YourWay AM/FM recorder.” Larry Keating, President and Chief Executive Officer of Keating Technologies, said he is pleased that PoGo! is joining his roster of leading technology clients. “As an established leader in the fast-paced MP3 player category with its award-winning Rip-Flash™ Recordable Digital Audio Players and first-of-its-kind Flipster™ Personal Multimedia Player, PoGo! adds a new dimension to the line of high-tech products that we are offering to distributors, resellers and mass merchandising markets.’’
DisclosureS.A. Advisory, and advisory firm, acts as a consultant to PoGo! as of August 1, 2003. We have been paid $20K, cash fee, to produce this anecdotal research report and to distribute it via media channels in order for investors to be made aware of its business plan, as well as future revenue and earnings estimates. We may buy, sell, or hold shares in this issue at any time. This fee is a one time cost to the company. We are not obligated to the company in any way once this report is released. We currently own 25K shares of PoGo! which were purchased in the open market. Before investing, consult the company for questions that you may have concerning PoGo! Visit our Website: S.A. Advisory’s Home Page: |
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